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Privacy Policy

Home / Privacy Policy

Last Updated: [11/05/2025]
Effective Date: [11/05/2025]

  1. Introduction

Next Gen LIVE AGENCY (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and safeguard your information when you use our website www.nextgenliveagency.com (the “Site”) and our services. We comply with UAE data protection laws, including the UAE General Data Protection Regulation ( UAE Federal Decree Law No. 45 of 2021 on the Protection of Personal Data (PDPL) ).

By using the Site, you consent to the practices described in this policy.

  1. Data Controller

Next Gen LIVE AGENCY is the data controller responsible for your personal data.
Contact Us:

  1. Personal Data We Collect

We may collect:

  • Identity Data: Name, date of birth, gender.
  • Contact Data: Email, phone number, address.
  • Professional Data: CV, work history, performance videos (for Creator registration).
  • Financial Data: Bank details, payment information (for contract fulfilment).
  • Technical Data: IP address, browser type, device information.
  • Usage Data: Pages visited, session duration, interaction patterns.
  • Marketing Data: Preferences for newsletters or promotions.
  1. How We Collect Data
  • Directly From You: When you register, submit enquiries, sign contracts, or contact us.
  • Automated Technologies: Cookies, server logs, analytics tools (e.g., Google Analytics).
  • Third Parties: Business partners, Creator scouts, or social media (with your consent).
  1. Legal Basis & Purposes for Processing

Under UAE (PDPL), we process data based on:

  • Contractual Necessity: To fulfil Creator bookings or client agreements.
  • Legitimate Interests: Site optimisation, fraud prevention, Live stream growth.
  • Legal Obligation: Accounting, or regulatory compliance.
  • Consent: For marketing communications (you may withdraw anytime).

We use your data to:

  • Facilitate artist bookings and creator contracts.
  • Process payments and manage accounts.
  • Respond to enquiries and provide customer support.
  • Improve the Site and services.
  • Send marketing updates (if opted-in).
  • Comply with legal/regulatory requirements.
  1. Data Sharing

We may share data with:

  • Service Providers: Payment processors (e.g., Paypal), cloud hosts, IT support.
  • Business Partners: Event organisers, Creator scouts, or venues (to fulfil bookings).
  • Legal Authorities: If required by law (e.g., fraud investigation).
  • Third Parties: Only with explicit consent (e.g., marketing affiliates).

We ensure all partners comply with UAE (PDPL) and maintain confidentiality.

  1. Data Security

We implement:

  • Encryption (SSL/TLS) for data transmission.
  • Access controls and authentication protocols.
  • Regular security audits.
    Breach notifications will be issued within 72 hours where legally required.
  1. Data Retention

We retain data:

  • For as long as necessary for the purposes outlined.
  • Up to 3 years for financial/contract records (to comply with UAE law).
  • Until consent is withdrawn for marketing data.
  1. Your Rights (UAE PDPL)

You have the right to:

  • Access, correct, or delete your data.
  • Restrict or object to processing.
  • Data portability (receive your data in a usable format).
  • Withdraw consent (for marketing).
  • Complain to the UAE Information Office.

To exercise these rights:
Contact us at info@nextgenliveagency.com. We respond within 30 days.

  1. Cookies & Tracking
  • We use cookies for functionality, analytics, and advertising.
  • Manage preferences via your browser settings or our Cookie Banner.
  • See our full [Cookie Policy] for details.
  1. Third-Party Links

Our Site may link to external sites (e.g., event ticketing). We are not responsible for their privacy practices.

  1. Changes to This Policy

Updates will be posted here with a new effective date. Significant changes may be notified via email.

  1. Complaints

Contact us first at info@nextgenliveagency.com. If unresolved, lodge a complaint with the Email:


Next Gen LIVE AGENCY

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